I'm
Rama Sugiharto, S.T.
About Me
My name is Rama Sugiharto, a Marketing Technology & Digital Growth Specialist with over 10 years of experience in digital marketing, product management, web development, and marketing technology. I help businesses accelerate digital transformation through SEO, AI-powered marketing, analytics, automation, and scalable digital solutions that drive measurable business growth.
My expertise includes SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Google Ads, Meta Ads, TikTok Ads, GA4, Google Tag Manager, CRM, Looker Studio, WordPress, Product Management, Agile Scrum, Quality Assurance, and Marketing Automation. I combine technology, data, and business strategy to build user-focused digital products and optimize customer acquisition, engagement, and conversion.
Currently, I serve as a Digital Marketing Specialist at PT RICH (AyoSatu Indonesia), leading digital growth initiatives for AyoMuslim, AyoMuslim Humanity, AyoSiswa, AyoPramuka, AyoSatu Digital, and Resverse.ID. My responsibilities include managing SEO, paid advertising, analytics, CRM, marketing automation, AI-driven content strategies, and performance optimization across multiple digital products.
Previously, I worked at Surplus Indonesia as a Marketing Technology Specialist, Product Owner, Scrum Master, and QA, and spent more than seven years at DDTC Indonesia developing enterprise platforms while leading SEO, web development, DevOps, analytics, and product management initiatives. Earlier, I built hospitality websites and digital experiences for leading hotel brands under Discovery Hotels & Resorts and Pelican Hotel Solutions.
Passionate about continuous learning and emerging technologies, I enjoy helping companies, startups, and organizations build smarter digital ecosystems through Marketing Technology, AI, SEO, Product Strategy, Performance Marketing, and modern web development. I am always open to collaboration, consulting, and new professional opportunities.
Languages
- Bahasa Indonesia
- English
Professional Highlights
10+
Years
Experience
50+
Websites
Delivered
30+
Products
Launched
20+
Professional
Certificates
Skills & Tools
Digital Marketing & Analytics
+Business Analyst, Product Owner & Scrum Master
+Quality Assurance
+DevOps
+Web Developer
+Productivity & Collaboration
+Professional Experience
Digital Marketing Specialist
AyoSatu Indonesia
Key Responsibilities:
- Lead digital marketing strategies across multiple digital products, driving user acquisition, brand growth, and customer engagement.
- Manage SEO, SEM, Google Ads, Meta Ads, TikTok Ads, and conversion optimization to maximize organic and paid marketing performance.
- Implement marketing analytics and tracking using GA4, GTM, Google Search Console, Meta Pixel, and Looker Studio to support data-driven decision making.
- Leverage AI, marketing automation, CRM, AEO, and GEO to improve content performance, customer lifecycle, and operational efficiency.
- Collaborate with Product, Engineering, UI/UX, and Design teams to optimize digital experiences, landing pages, and conversion funnels.
- Analyze campaign performance, conduct A/B testing, and deliver executive reports with actionable insights to improve business growth and ROI.
Marketing Technology • Product Owner • QA
Surplus Indonesia
Key Responsibilities:
- Led the company's Marketing Technology ecosystem, managing CRM, GA4, Google Tag Manager, Google Search Console, marketing automation, analytics, and campaign tracking.
- Developed and optimized SEO, Google Ads, Meta Ads, email marketing, and conversion strategies to improve organic visibility, customer acquisition, and ROI.
- Built marketing dashboards and performance reports using GA4, Looker Studio, and analytics tools to support data-driven business decisions.
- Served as Product Owner by defining product vision, managing backlogs, translating business requirements into user stories, and leading Agile Scrum ceremonies.
- Acted as Scrum Master, facilitating cross-functional collaboration, removing delivery blockers, and improving sprint execution and stakeholder alignment.
- Ensured software quality through manual testing, API testing, regression testing, and UAT while validating application performance using Jira and Postman.
Marketing Technology • Product Owner • DevOps
DDTC Indonesia
Key Responsibilities:
- Developed and maintained enterprise websites and digital platforms using WordPress, PHP, CodeIgniter, SQL, and REST APIs for DDTC and its affiliated products.
- Led SEO, SEM, Google Ads, content optimization, social media, and digital marketing initiatives to improve online visibility, traffic, and user engagement.
- Managed DevOps activities including CI/CD, deployment automation, server administration, version control, and website performance optimization.
- Collaborated with Product, Marketing, Editorial, Design, and Engineering teams to deliver scalable digital products and customer-focused solutions.
- Served as Product Owner by managing product backlogs, prioritizing features, creating user stories, and facilitating Agile Scrum ceremonies.
- Improved application performance, SEO, analytics, security, and deployment processes to support the continuous growth of DDTC's digital ecosystem.
Web Developer & Social Media
Discovery Hotels & Resorts
Key Responsibilities:
- Developed and maintained corporate websites for multiple hospitality brands using WordPress, custom themes, and tailored web solutions.
- Integrated hotel booking engines and optimized responsive, user-friendly websites to enhance online reservation experiences across desktop and mobile platforms.
- Improved website performance through technical SEO, page speed optimization, Google Analytics implementation, and conversion-focused landing pages.
- Managed website content, multilingual pages, media assets, security updates, backups, and ongoing technical support.
- Collaborated with Marketing, Sales, and Hotel Operations teams to deliver digital campaigns and improve customer experience.
- Delivered digital solutions for leading hospitality brands including Hotel Borobudur Jakarta, Discovery Kartika Plaza Bali, Discovery Hotel Ancol, and Palace Hotel Cipanas.
Web Developer & Social Media
Hotel Borobudur Jakarta
Managed by Discovery Hotels & Resorts
Key Responsibilities:
- Developed and maintained the official Hotel Borobudur Jakarta website using WordPress and custom web technologies.
- Integrated hotel booking engines and optimized responsive, user-friendly websites to improve online reservation experiences.
- Enhanced website performance through technical SEO, page speed optimization, Google Analytics, and conversion-focused landing pages.
- Managed website security, backups, plugin updates, content management, and ongoing technical support.
- Collaborated with Marketing and Hotel Operations teams to improve digital experiences, direct bookings, and online visibility.
Web Developer & Social Media
Discovery Kartika Plaza Hotel & Villas Bali
Managed by Discovery Hotels & Resorts
Key Responsibilities:
- Developed and maintained the official hotel website using WordPress and custom web technologies.
- Integrated hotel booking engines and optimized responsive websites to deliver seamless online reservation experiences.
- Improved website performance through technical SEO, page speed optimization, Google Analytics, and conversion-focused landing pages.
- Managed website content, security, backups, plugin updates, and ongoing technical support to ensure reliable website performance.
- Collaborated with Marketing, Sales, and Hotel Operations teams to enhance digital experiences, online visibility, and direct bookings.
Web Developer & Social Media
Discovery Hotel Ancol
Managed by Discovery Hotels & Resorts
Key Responsibilities:
- Developed and maintained the official hotel website using WordPress and custom web technologies.
- Integrated hotel booking engines and optimized responsive websites to provide seamless online reservation experiences.
- Enhanced website performance through technical SEO, page speed optimization, Google Analytics, and conversion-focused landing pages.
- Managed website content, security, backups, plugin updates, and ongoing technical support to ensure reliable website operations.
- Collaborated with Marketing, Sales, and Hotel Operations teams to improve digital experiences, online visibility, and direct bookings.
Web Developer & Social Media
Palace Hotel Cipanas
Managed by Discovery Hotels & Resorts
Key Responsibilities:
- Developed and maintained the official Palace Hotel Cipanas website using WordPress and custom web technologies.
- Integrated hotel booking engines and optimized responsive websites to deliver seamless online reservation experiences.
- Enhanced website performance through technical SEO, page speed optimization, Google Analytics, and conversion-focused landing pages.
- Managed website content, security, backups, plugin updates, and ongoing technical support to ensure reliable website operations.
- Collaborated with Marketing, Sales, and Hotel Operations teams to improve digital experiences, online visibility, and direct bookings.
Junior Web Developer & Social Media
Pelican Hotel Solutions
Key Responsibilities:
- Assisted in developing and maintaining hospitality websites using CMS platforms, custom web technologies, and responsive web design.
- Integrated hotel booking engines, customized reservation workflows, and supported multiple hospitality clients.
- Performed website testing, debugging, QA, technical SEO, and performance optimization to improve website reliability and user experience.
- Collaborated with senior developers and project teams to deliver new features, website enhancements, and client requirements.
- Maintained website content, security, backups, and technical support while building a strong foundation in web development, digital marketing, and hospitality technology.
Education
Bachelor of Informatics Engineering
Major in Computer Networks • GPA: 2.96 • Trisakti University Jakarta
Portfolio
- All
- Apps
- Product
- SEO x SEM
- Website
Review
Rama was an outstanding leader. Even though we worked together for only a short time, I am confident that Rama has a strong and effective leadership mindset.
Rizky Hidayat
Search Engine Optimization Manager
(Berita Satu)
Rama is a well-connected professional who consistently takes the time to support everyone in his network. He has an impressive background and profile.
Adi Asriadi
Mobile Application Marketing Senior Manager
(Home Credit Indonesia)
With his exceptional SEO expertise and unique strategies, our website consistently sees a sustained rise in organic traffic under his management.
Donny Riantori
Chief Technology Officer
(Surplus Indonesia)
Rama is a great person who enjoys sharing knowledge and engaging in easy discussions about work. He is an expert in digital marketing, particularly SEO.
Dudung Arief Rahmanto
SEO Expert
Contact
Rama Sugiharto, S.T.
Technology Enthusiast
+6289654444xxx (by request, please email me)
Citragran Cibubur