Page 2 - Rama Sugiharto, S.T. | Marketing Technology & Digital Growth Professional
P. 2

Marketing Technology and Digital Marketing professional with 10+ years of
                       RAMA                experience in web development, product management, QA engineering, and
                                           growth marketing. Specialized in SEO, SEM, AI-powered marketing, marketing
        SUGIHARTO, S.T.                    automation, analytics, and data-driven optimization. Experienced in leveraging
                                           Generative AI, AEO, GEO, GA4, GTM, Google Ads, Meta Ads, and WordPress to
                                           improve acquisition, engagement, and business performance. Passionate about
    Marketing Technology & Digital Growth   integrating AI, automation, and emerging technologies to build scalable digital
                                           ecosystems, optimize customer journeys, and drive measurable business growth.

                              Phone.                                 Website.

                              0896-5444-4487                         www.sugirama.id
                              Email.                                 Address.
                              sugiramandroid@gmail.com               Citragran Cibubur, Kota Bekasi.


                                             @sugirama                    https://linkedin.com/in/sugirama/



     SKILLS                                           WORK EXPERIENCE
     Digital Marketing & Martech:                      PT RICH (AyoSatu Indonesia)
     SEO, SEM, Google Ads, Meta Ads, TikTok Ads,       Digital Marketing Specialist (June 2026 – Current)
     CRM, Marketing Automation, Lead Generation,
     Customer Journey, Conversion Optimization,           Lead digital marketing initiatives across AyoMuslim, AyoMuslim
     Funnel Optimization, Attribution, Event Tracking,    Humanity, AyoSiswa, AyoPramuka, AyoSatu Digital, and
     AEO, GEO, Generative AI.                             Resverse.ID.
                                                          Develop and execute SEO, SEM, Google Ads, Meta Ads, and TikTok
     Analytics & Data:                                    Ads strategies to drive brand awareness, user acquisition, and
     GA4, Google Tag Manager, Firebase, Mixpanel,         conversions.
     Google Search Console, Looker Studio.                Implement and optimize GA4, Google Tag Manager, Google Search
     Development & CMS:                                   Console, Meta Pixel, and event tracking for accurate campaign
     HTML, CSS, PHP, SQL, WordPress.                      attribution and performance measurement.
                                                          Leverage Generative AI, AEO, and GEO to enhance content strategy,
     Project Management & QA:                             search visibility, and marketing efficiency.
     Agile, Scrum, JIRA, ClickUp, Notion, Confluence,     Build Looker Studio dashboards and performance reports to
     Postman, Selenium, Katalon Studio.
                                                          monitor KPIs, campaign ROI, and user behavior.
     AI & Design Tools:                                   Collaborate with product, engineering, and design teams to
     ChatGPT, Claude, Gemini, Cursor AI, Perplexity,      optimize customer journeys, landing pages, and conversion funnels.
     Microsoft Copilot, GitHub Copilot, Canva,            Manage CRM and marketing automation initiatives to improve user
     Adobe Photoshop, Adobe Illustrator.                  engagement, retention, and lifecycle marketing.
                                                          Conduct competitor research, keyword analysis, and conversion
     EDUCATION                                            optimization to support continuous business growth.

     2005- 2013                                        PT Ekonomi Sirkular Indonesia (Surplus Indonesia)
     Bachelor's Degree in Informatics Engineering,     Marketing Technology • Product Owner & Scrum Master • QA
     Computer Network, Trisakti University             (September 2023 - June 2026)
                                                          Implemented and managed marketing technology solutions,
     LICENSES & CERTIFICATIONS                            including CRM, SEO, analytics, GA4, Google Tag Manager, Google
                                                          Search Console, and marketing automation.
     2025 | Coursera (Atlassian)
     Agile with Atlassian Jira                            Developed and executed technical, on-page, and off-page SEO
                                                          strategies to improve website visibility and organic growth.
     2025 | Coursera (SAP)                                Managed Google Ads, Meta Ads, email marketing, and automation
     SAP Business Analyst                                 workflows to optimize campaign performance and ROI.
     2025 | Coursera (Microsoft)                          Collaborated with marketing, product, and engineering teams to
     Microsoft Project Management                         optimize customer journeys, lead generation, conversion funnels.
                                                          Delivered campaign performance reports and actionable insights to
     2025 | Coursera (IBM)                                support data-driven decision-making.
     IBM IT Scrum Master                                  Defined product vision, managed product backlogs, translated
     2025 | Coursera (IBM)                                business requirements into user stories, and facilitated Agile Scrum
     IBM Product Owner                                    ceremonies.
                                                          Coached cross-functional teams, removed delivery blockers, and
     2025 | Skillshop (Google)
     Google Analytics Certification                       strengthened stakeholder collaboration to improve product delivery.
                                                          Designed and executed manual and API testing, validated UI/UX
     2025 | Skillshop (Google)                            and cross-browser compatibility, and managed defect tracking
     Google Ads Apps Certification                        using JIRA and Postman.
     2025 | Skillshop (Google)                            Partnered with cross-functional teams to integrate marketing
     AI-Powered Performance Ads Certification             technology solutions that improved operational efficiency and
                                                          customer experience.
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