Page 3 - Rama Sugiharto, S.T. | Marketing Technology & Digital Growth Professional

PT Dimensi Internasional Tax (DDTC Indonesia) PT Dharma Harapan Raya (Discovery Hotels & Resorts)
Product Owner (January 2020 - September 2023) Web Developer & Social Media (January 2015 - January 2017)
Defined product backlog aligned with business goals, Developed corporate hotel websites using WordPress with
user needs, and stakeholder priorities. custom themes and tailored layouts.
Translated business requirements into user stories, Developed and maintained hotel websites across properties
acceptance criteria, and product roadmaps. managed by Discovery Hotels & Resorts.
Led end-to-end product development to deliver features Integrated booking engines to deliver seamless online
aligned with business objectives. reservation experiences.
Improved development efficiency by removing Customized WordPress plugins and booking workflows for
bottlenecks and strengthening cross-functional hotel-specific business requirements.
collaboration. Designed responsive, user-friendly interfaces with cross-
Facilitated Agile Scrum ceremonies to deliver high- browser and cross-device compatibility.
quality product increments and continuous Optimized website performance, SEO, and page speed to
improvements. improve search visibility.
Aligned product vision, feature priorities, and Managed website content, landing pages, and promotional
stakeholder expectations with strategic business goals. campaigns through WordPress CMS.
Configured multilingual websites and dynamic content for
DevOps (January 2019 – December 2019) multiple hotel properties.
Managed CI/CD pipelines and deployment workflows to Implemented Google Analytics to monitor traffic, user
improve release efficiency and delivery speed. behavior, and booking conversions.
Monitored system performance, availability, and Collaborated with marketing and hotel operations to
scalability to ensure reliable production environments. enhance digital campaigns and direct bookings.
Implemented version control, build automation, and Maintained website security, performance, and technical
environment management best practices. support for internal stakeholders.
Collaborated with development and QA teams to
streamline integration, testing, and software delivery. Pelican Hotel Solutions
Improved deployment reliability through automation, Web Developer & Social Media (January 2014 – January 2015)
monitoring, and security enhancements. Assisted in developing and maintaining hotel websites

Socmed | SEOxSEM (January 2018 – December 2018) using CMS and custom web technologies.
Developed websites for multiple hotels managed by Pelican
Managed social media campaigns to increase brand Hotel Solutions.
awareness, engagement, and audience growth. Built responsive, brand-aligned websites for hospitality
Executed technical, on-page, and off-page SEO to clients and business partners.
improve organic visibility and traffic. Integrated booking engines and APIs to support seamless
Managed Google Ads campaigns to increase targeted online reservation experiences.
traffic, conversions, and campaign performance. Customized booking workflows, including room availability,
Analyzed campaign performance to optimize ROI pricing, and confirmation processes.
through data-driven marketing insights. Tested, deployed, and maintained booking features across
Conducted competitor analysis and partnered with multiple hotel websites.
content teams to improve search visibility. Optimized website performance, responsive design, and

Web Developer (January 2017 – December 2017) cross-browser compatibility.
Provided technical support for content management,
Developed corporate websites, portals, and custom booking systems, and website maintenance.
WordPress CMS solutions for multiple business units.
Built custom WordPress themes and plugins to improve Collaborated with clients and internal teams to deliver
functionality, SEO, and user experience. branding-focused website enhancements.
Developed DDTCNews and managed structured content Supported digital marketing through social media
publishing workflows. integration, tracking tools, and booking optimization.
Engineered DDTC Tax Engine using CodeIgniter for
intelligent document indexing and search.
Designed REST APIs and backend features for scalable, REFERENCES
modular web applications. Adi Asriadi | 0815-1099-9444
Optimized website performance through responsive Mobile Application Marketing Senior Manager,
design, caching, SEO, and cross-browser compatibility. Home Credit Indonesia
Developed backend modules and database structures
using PHP, CodeIgniter, and MySQL. Donny Riantori | 0819-0890-8398
Integrated third-party services and APIs to extend CTO, AyoSatu Indonesia
website functionality and improve system
interoperability. Diko Bagda Anggara | 0812-1924-2434
Collaborated with cross-functional teams to deliver CTO, Surplus Indonesia
secure, scalable, production-ready digital solutions.