Page 4 - Rama Sugiharto, S.T. | Marketing Technology & Digital Growth Professional

Portfolio (Product & SEO x SEM)

DDTC Intranet | 2021

DDTC Intranet is an enterprise collaboration platform designed to
streamline internal communication, project management, document
sharing, and knowledge management across DDTC. As a Product Owner,
I led product planning and backlog prioritization, collaborated with cross-
functional teams to translate business requirements into user-centric
features, and coordinated Agile development to deliver continuous product
improvements. I focused on enhancing user experience, workflow
efficiency, and internal collaboration while ensuring the platform aligned
with organizational goals and supported employees' day-to-day operations.

Perpajakan.id | 2021

Perpajakan.id is a web-based tax research and knowledge platform that
provides comprehensive access to tax regulations, articles, and reference
materials for professionals, businesses, and academics in Indonesia. As a
Product Owner, I defined product vision, prioritized the product backlog,
and collaborated with cross-functional teams to deliver user-focused
features using Agile methodologies. I worked closely with stakeholders to
improve search functionality, content accessibility, user experience, and
platform performance, ensuring the product effectively supported tax
research and knowledge management.

Surplus - Clearance Sale App | 2024

Surplus – Clearance Sale App is a mobile application that helps reduce
food waste by connecting consumers with restaurants, cafes, hotels, and
local businesses offering surplus food at discounted prices. As a Marketing
Technology Specialist, I optimized the app's digital growth through SEO,
marketing automation, CRM, analytics, and campaign tracking. I
implemented GA4, Google Tag Manager, and performance dashboards to
measure user behavior and marketing effectiveness, while collaborating
with product and marketing teams to improve customer acquisition,
engagement, conversion, and retention in support of the company's
sustainability mission.

Alexa Rank ddtc.co.id | 2018 - 2021

Alexa Rank Improvement – ddtc.co.id focused on increasing the website's
authority, visibility, and traffic through strategic SEO and content
optimization initiatives. As a Digital Marketing Specialist, I conducted
keyword research, on-page and technical SEO optimization, backlink
strategy, content planning, and performance monitoring using analytics
tools. I collaborated with editorial and development teams to improve
search rankings, increase organic traffic, and continuously optimize website
performance, contributing to a stronger Alexa Rank and overall digital
presence between 2018 and 2021.

Pijar Academy ID | 2025

Pijar Academy is an online learning platform that provides industry-
relevant courses to help professionals develop practical skills and advance
their careers. As an SEO & Digital Marketing Consultant, I conducted SEO
audits, keyword research, competitor analysis, and technical SEO
recommendations to improve organic visibility and search performance. I
also developed content optimization strategies, enhanced on-page SEO,
and identified growth opportunities to increase website traffic, search
rankings, and user engagement.