Page 4 - Rama Sugiharto, S.T. | Marketing Technology & Digital Growth Professional

Portfolio (Product & SEO x SEM)

DDTC Intranet | 2021
DDTC Intranet is an enterprise collaboration platform for internal
communication, project management, and knowledge sharing. As
Product Owner, I managed product strategy, backlog prioritization,
and Agile delivery while collaborating with cross-functional teams to
develop user-focused features. I improved workflow efficiency,
collaboration, and user experience through continuous product
enhancements.

Perpajakan.id | 2021

Perpajakan.id is a web-based tax research platform that provides
access to tax regulations, articles, and professional reference materials
in Indonesia. As Product Owner, I defined product strategy, prioritized
the backlog, and led Agile delivery with cross-functional teams. I
collaborated with stakeholders to improve search functionality, content
accessibility, and user experience while delivering continuous product
enhancements that strengthened digital tax research and knowledge
management.

Surplus - Clearance Sale App | 2024
Surplus – Clearance Sale App is a mobile platform that reduces food
waste by connecting consumers with restaurants, cafés, hotels, and
local businesses offering surplus food at discounted prices. As a
Marketing Technology Specialist, I optimized the digital marketing
ecosystem through SEO, CRM, marketing automation, analytics, and
campaign tracking. I implemented GA4, Google Tag Manager, and
performance dashboards to improve customer acquisition, retention,
conversion optimization, and data-driven decision-making that
supported sustainable business growth.

Alexa Rank ddtc.co.id | 2018 - 2021

Alexa Rank Improvement – ddtc.co.id focused on increasing website
authority, organic visibility, and search performance through strategic
SEO initiatives. As a Digital Marketing Specialist, I executed keyword
research, technical and on-page SEO, backlink strategies, content
optimization, and performance analysis. I collaborated with editorial
and development teams to improve search rankings, increase organic
traffic, and strengthen DDTC's digital presence between 2018–2021.

Pijar Academy ID | 2025
Pijar Academy is an online learning platform that provides industry-
focused courses for professional skill development. As an SEO & Digital
Marketing Consultant, I conducted SEO audits, keyword research,
competitor analysis, and technical SEO to improve organic search
performance. I developed optimization strategies and data-driven
recommendations that increased website visibility, organic traffic,
search rankings, and user engagement.